There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

In advertising not to be different is virtually suicidal.

In communications, familiarity breeds apathy.

Reading is how I became an actor because I didn't grow up in a house where there was an awareness of film or theater. I also grew up in a house full of teachers, so reading was big in our world.

If you have rules, you let creativity sleep.

A secondhand wardrobe hand clothes doesn't make one an artist. Neither do a hair-trigger temper, melancholic nature, propensity for tears, hating your parents, or HIV. I hate to say it - none of these make one an artist. They can help, but just as being gay doesn't make one witty... the only thing that makes one an artist is making art.

Well, in features, and in writing especially, it's often the style of the writer comes in.