Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
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"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message." — William Bernbach
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the clevernes…
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. — William Bernbach
About William Bernbach
William Bernbach was a Businessman from United States (1911–1982).
Frequently Asked Questions
Who said "Our job is to sell our clients' merchandise... not ourselves. Our job is to kil…"?
This quote is attributed to William Bernbach, a Businessman from United States.
When did William Bernbach live?
William Bernbach lived from 1911 – 1982.