Forget artificial intelligence - in the brave new world of big data, it's artificial idiocy we should be looking out for.

For all the sophistication of a world in which most of our waking hours are spent consuming or interacting with media, we have scarcely advanced in our understanding of what attention means.

Over tens and hundreds of thousands of years, we evolved to find certain things stimulating, and as very intelligent, civilized beings, we're enormously stimulated by problem solving and learning.

Mass literacy is a phenomenon of the past few centuries, and one that has reached the majority of the world's adult population only within the past 75 years.

A film album has these big stars - like a Shah Rukh Khan or a Salman Khan. Independent music videos don't have that luxury, and you cannot feature big stars in all the songs of your album.

Often by the time writers and producers try to get a new hit song, the industry has already moved on. Whatever you're creating might not be as hot as it would have been during the time of your first hit. It definitely compromises the creative process when the music is changing and evolving so fast. If you're not on top of it, you will be forgotten.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

I went to school for creative writing in college, and I wound up about six hours short of my degree.