Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

I've done truth to power all my life. It's got me into trouble, but who cares?

I want to put the joy of creativity, of drawing every day, of having a go and being surprised at what one can achieve with just a pencil and an idea at the heart of my term as laureate. I want to make sure people have fun whilst addressing fundamental issues I care about passionately.

Hip-hop culture is probably one of the most powerful things to come out of America in a long time - everything from the music to the art to the dance to the language.

Film brings together framing and light and color and performance and music and all of that. To me, everything I've done in my life has been preparing me for filmmaking.

I would love to do a western. I would love to play an explorer. That is always something that has really captured my imagination since I was a kid, like James Cook or Magellan or Earnest Shackleton.