I am a filmmaker. My job is to make films. When something excites you - a story or characterisation - you immediately forget about everything else. You only think how to make a movie out of it. The economics come only later. You shouldn't let money dictate the kind of films you should make.

People like to see Ravi Teja as a vibrant, massy character. We needed to do something more. So I gave him the extra flavour of the cop character and high emotions. And Ravi did a good job.

I was very happy when I was doing my first two films: 'Student No.1', 'Simhadri'. I had absolutely no doubts - I would just place my camera at one point and say, 'That is the right way.'

I shoot a scene, edit it, and then, two days later, I doubt whether or not it has turned out right. I reshoot a small part of it, go back to the first edit of it, and do all sorts of things.

When I was a little kid, it was not uncommon for a cousin or an uncle, before they would even say 'Hello,' to gush, 'You know, your mother's brisket is just incredible; it's so good.' That was an inspiration for creating a love song in that well-worn terrain of the relationship between a Jewish boy and his mother.

I've seen a lot of poverty - coming up as a young child, lost hopes and dreams and people that never had a chance to have a decent quality of life. I believe we can do a lot greater than that.

Never quit believing that you can develop in life. Never give up. Don't deny the inward spirit that provides the drive to accomplish great things in life.

I know that I can beat everybody, and this is what also gives me a lot of confidence and motivation for going out there and playing with a lot of emotion.