People like to see Ravi Teja as a vibrant, massy character. We needed to do something more. So I gave him the extra flavour of the cop character and high emotions. And Ravi did a good job.

I was very happy when I was doing my first two films: 'Student No.1', 'Simhadri'. I had absolutely no doubts - I would just place my camera at one point and say, 'That is the right way.'

I shoot a scene, edit it, and then, two days later, I doubt whether or not it has turned out right. I reshoot a small part of it, go back to the first edit of it, and do all sorts of things.

Mayabazar' was the film I immensely loved as a kid. Only when I became a filmmaker about 20 years later did I realise its technical marvel and what a great epic it was. I and my visual effects supervisor, while making 'Yamadonga,' took two days to understand the magnification shot of Ghatothkatcha's persona.

It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters.

We're basically after Joe's beer money, and Joe likes his beer, so you better make sure that what you give him is at least as pleasurable to him as having his six-pack of beer would be.

You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business.

Fashion really is women's liberation in a lot of ways. Look at how many women in this country are depressed about how they look and how they think they have to look! It's really sad. And it's not about money.