I am a filmmaker. My job is to make films. When something excites you - a story or characterisation - you immediately forget about everything else. You only think how to make a movie out of it. The economics come only later. You shouldn't let money dictate the kind of films you should make.

People like to see Ravi Teja as a vibrant, massy character. We needed to do something more. So I gave him the extra flavour of the cop character and high emotions. And Ravi did a good job.

I was very happy when I was doing my first two films: 'Student No.1', 'Simhadri'. I had absolutely no doubts - I would just place my camera at one point and say, 'That is the right way.'

I shoot a scene, edit it, and then, two days later, I doubt whether or not it has turned out right. I reshoot a small part of it, go back to the first edit of it, and do all sorts of things.

The nuclear family doesn't work. It's very destructive; it grew out of selfishness.

I'm a dad and a husband, and so the things that I love to do are all geared around my family.

Everything that makes man's life worthwhile - family, work, education, a place to rear one's children and a place to rest one's head - all this depends on the decisions of government; all can be swept away by a government which does not heed the demands of its people, and I mean all of its people.

Schools and parents can team up to find books that kids will really get excited about - that will make them say, 'That was a great experience. Now I know why people get excited about reading.'