Our strategy is gaming for the masses.

Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.

My favourite game is 'The Legend of Zelda: Link to the Past.'

The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.

I think filmmakers in general are, as the tools become more and more advanced, you're able to tell stories in a way that I think is more realistic. The technology just wasn't there up until pretty recently, and it takes a bit of time for the normal artistic way of approaching something to become a mainstream thing.

That's the great thing about social media: you can make one move, and everybody knows about it, and I kind of like that.

I work out most days, normally first thing, and then I just see where the day takes me. I recipe test most days, do lots of social media and emails, but nothing else is constant. Some days, I film YouTube videos; other days, I have lots of meetings, work on blog posts, brainstorm ideas, and work on upcoming projects.

CD stores have the disadvantage of an expensive inventory, but digital bookshops would need no such thing: they could write copies at the time of sale on to memory sticks, and sell you one if you forgot your own.