Reggie Fils-Aime

Our strategy is gaming for the masses.

Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.

My favourite game is 'The Legend of Zelda: Link to the Past.'

The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.

Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.

With innovation, there is always risk.

As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.

Our goal is that everything we do blows people away.

I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We want to enable an approach to the competition that's fair, that's balanced, that enables the players to showcase their skills.

We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.

Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a hardware driver.

During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.