I've tried in the past to blog about ghostwriting and have failed. I have a lot of opinions on the whole issue, and I'm constantly censoring myself to make sure I don't just sound like a bitter writer.

I don't really think of past experiences as 'mistakes' - I think everything brings us where we need to go and teaches us what we need to learn. I'm grateful for all my wobbles because I wouldn't be here without them.

Writing is hard. It takes commitment and determination and a good part talent. It's not an afterthought, an addendum - it's a career.

Part of the job of a children's author is to write books that will be remembered, definitely, but if I might go out on a limb, I will say that the other part, the more important part, is to build books that will help children fall in love with reading. That, to me, is the real job.

I'm not sure how to say this without making it sound corny, but I honestly feel this is the way to run a business. Our work force needs to mirror these communities, and we've got to get aggressive in recruiting and promoting minorities.

I'm the luckiest guy in the world. I never really had a job. I was a football player, then a football coach, then a football broadcaster. It's been my life. Pro football has been my life since 1967. I've enjoyed every part of it. Never once did it ever feel like work.

The only way I'd have gone was if it would better my career, I would not have gone just for the money. The point was to go to a club that could win trophies.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.