Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.

In London - and forget those extra public pressures on politicians - the lovely old Sloane world of manor houses simply hasn't cut it since Big Bang in 1986, the point at which Mrs. Thatcher really started to achieve her ambition to make this country more like America - its ambition, economy, it's very tangible measures of success.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had been in competition with hair, and hair had won. Thirty years before that, Brits of all classes and ages wore hats all the time.

As far as money goes, there's a saying in Denmark: 'Your last suit doesn't have any pockets.' You can't take it with you. You can make all the money you want, but who cares?

Recommend virtue to your children; it alone, not money, can make them happy. I speak from experience.

You reach a point where you don't work for money.

Too many people say to their brokers, I can't deal with this. Take my money. Do what you want. That's the worst attitude you can have.