Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had been in competition with hair, and hair had won. Thirty years before that, Brits of all classes and ages wore hats all the time.

My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of reasons: class mockery. They tune in to wonder in a 'can you believe those people?' way at the natives of Brentwood and Buckhurst Hill.

We set ourselves limits, but we are all strong enough to aim higher, to achieve our goals. All we have to do is find such strength within ourselves. Know how to develop it.

I think the measure of your success to a certain extent will be the amount of things written about you that aren't true.

If you don't have money or you come from a background that doesn't have money, it's harder to achieve your ambition in life. It's not that you can't, but it becomes harder. Inequality is one of the worst things that can exist in our society, so I am interested in those kind of things.

The thing is that business and success, and how hard it is, doesn't look any different whether you're playing a gig at eleven o'clock at night or you're going to work at nine in the morning at a law firm.