The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.
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"The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies." — Nirmalya Kumar
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The problem with the mobile industry is that it deals with an intangible service which is larg…
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The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies. — Nirmalya Kumar
About Nirmalya Kumar
Nirmalya Kumar was a Educator from India (1960–present).
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Who said "The problem with the mobile industry is that it deals with an intangible servic…"?
This quote is attributed to Nirmalya Kumar, a Educator from India.
When did Nirmalya Kumar live?
Nirmalya Kumar lived from 1960 – present.