Toy time is holding steady, but kids are spending more time on digital, and toys need to adapt.

If you don't integrate the technology in a way that's actually fun, the kids don't stay with the play pattern.

Consumers have a different path to purchase. They don't shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.

Generation Alpha has very different expectations for the entire world. Everything that's going to happen in their lives needs to be visual, on demand, adaptive, in demand, and we have to find a way to embed that into our toy experiences.

Just as I have broken the monopoly of film music as being synonymous with popular music in our country, I want to prove that cricket is not the only glamorous sport.

Film is such a very good tool for communicating emotions, and all designers and creative people look to inspire an emotional response.

I think there's a responsibility more as an artist to try and push in the direction you think comedy should go... The biggest thing I could do for the art that I love was keeping it art: keeping it special, keeping it honest, keeping it truthful.

I went down the creative path in my teen years, and when I was in high school, in my junior year, I would perform at this program that was very similar to 'School of Rock.' That was when I started writing and realized that's what I wanted to do.