Toy time is holding steady, but kids are spending more time on digital, and toys need to adapt.

Consumers have a different path to purchase. They don't shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.

Generation Alpha has very different expectations for the entire world. Everything that's going to happen in their lives needs to be visual, on demand, adaptive, in demand, and we have to find a way to embed that into our toy experiences.

We want the next generation of products being innovated to reflect our users. And when women are not part of the equation, we won't have products that reflect the unique needs and opportunities across our society.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

The internet to me is kind of like a black hole, and I never really go on it.

If I could edit Google Images, then I wouldn't be as scared of the Internet.

When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.