I watched a lot of soap operas, when I was growing up, and a lot of those great serialized soap dramas.

Growing up, I remember watching 'Little House on the Prairie' and 'L.A. Law' and being so obsessed with it.

I talk all the time about how much I read growing up and how much I love Stephen King and how he impacted my work from a genre perspective, but Pat Conroy wrote some of the most magnificent stories about characters who had to deal with dysfunctional families and try to find a place of honor in their own world and the pain of loss.

Because I was such a student of pop culture growing up, I love that on the list of things that I got to work on in my first years out of college were 'Scream' and 'Dawson's Creek' and, ultimately now, 'The Vampire Diaries,' which generations below me grew up on and can quote. I love that. I think that is the coolest thing in the world.

It's a young man's game - standup comedy.

If you're a content creator looking to elicit a certain emotion, we can validate that. In cases where an ad is trying to elicit humor, we can tell you if people get the jokes or not by the number of people who smile, the intensity of the smile, and the timing of the smile.

I went to drama school and, after that, went to Paris to train at a place called Ecole Philippe Gaulier. When I came home, I realised I'd have to have a serious stab at it. I didn't have an agent and didn't have the traditional drama school showcase, so I started a comedy group with a couple of friends.

State of the Culture' is more mature content. We want to go as deep as we can on whatever the subject matter is, we’re not there to joke."