In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

Lots of creativity is and should be solitary.

Growing up with country, R&B, gospel, and classical music from my grandmother and pop, Tuskegee was the perfect melting pot for my influences as a writer.

Being able to say something lyrically, to say something that will do more than just be words, is really hard. It's easy to do when you're writing a chapter of a book or writing poetry, but it's really hard to do when you're confined to a melody line.

I don't believe in an annual dose of film music for the sake of it being film music. If we program film music, it will be because there is a real artistic reason for doing so.