I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
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"I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?" — Joe Bastianich
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I think a lot of people overlook the importance of the menu as a marketing tool and a way of c…
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I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant? — Joe Bastianich
About Joe Bastianich
Joe Bastianich was a Chef from United States (1968–present).
Frequently Asked Questions
Who said "I think a lot of people overlook the importance of the menu as a marketing tool…"?
This quote is attributed to Joe Bastianich, a Chef from United States.
When did Joe Bastianich live?
Joe Bastianich lived from 1968 – present.