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You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Deepak Chopra
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"You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox."
— Deepak Chopra #traveladventure

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You have to think of your brand as a kind of myth. A myth is a compelling story that is archet…

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You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. — Deepak Chopra

About Deepak Chopra

Deepak Chopra was a Philosopher from British Raj (1946–present).

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Frequently Asked Questions

Who said "You have to think of your brand as a kind of myth. A myth is a compelling story…"?
This quote is attributed to Deepak Chopra, a Philosopher from British Raj.
When did Deepak Chopra live?
Deepak Chopra lived from 1946 – present.
What is this quote about?
This quote touches on Travel & Adventure. Browse more quotes on these themes from the categories page.