David Droga

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' ”

We win more business, not because of pitching but because clients say, 'We like the work you're doing.' ”

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. ”

Do the work you believe in - if there's an authentic reason for doing it. ”

Like anyone, I'm scared of failure. That drives you to work really hard. ”

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. ”

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. ”

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. ”

Our work can always get better, and we are constantly striving for that. ”

Caring makes you want to work harder. ”