David Droga

The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. ”

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. ”

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. ”

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. ”

I'm not an executive. I'm a creative person. ”

As a typical creative, I am all ego and insecurity! ”

Creativity is a game changer. That's true of society, in advertising and in life. ”

Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. ”

Creativity has got to have some edge to it, doesn't it? ”

I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. ”