David Droga

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. ”

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. ”

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. ”

I secretly wish I had experienced advertising in the 'Mad Men' period. ”

I just loved the idea of writing for different personalities all the time. ”

We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. ”

Online is amazing, but it, in itself, is not a solution. ”

One day, when I have advertising out of my system, I want to be Prime Minister of Australia. ”

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. ”

If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. ”