Chiara Ferragni

At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself. ”

I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns. ”

I strongly prefer to keep my hair loose and wavy, leaving it as natural as possible. ”

I've always been a huge fan of beauty. ”

My style changes every day. I would say its casual chic. ”

I change my beauty routine every six months, but I make sure to use products that are light and gentle. ”

I wear a Chanel backpack most of the time, and my Louis Vuitton Keepall duffel is my go-to carry-on. ”

I'm a huge fan of the '70s. I'm obsessed with the music of that time. ”

If you really want to follow me and know what I'm doing, it's Instagram. You know which city I'm in and what I'm doing. It's almost in real time. ”

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger. ”