Chiara Ferragni

For me, being Italian, I love pizza. Particularly from Naples. I am obsessed. ”

I love makeup so much, but I'm very bad at doing my own makeup. Italian girls don't wear very much, so when I do put on makeup it's just very, very natural. ”

My style evolves day by day; I love change. ”

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself. ”

Americans have a casual vibe that I love so much. ”

I'm definitely more of a makeup person than a skincare person. I'd love someone to teach me exactly what to do with my skin, but then again, I am also lazy. ”

I love white T-shirts as much as I love black. I often wear total black. It's my favourite. ”

Looking into the camera creates a special eye and soul contact. ”

I love Europe even though I'm based in the U.S. ”

This mix of willingness and passion made me the businesswoman I am now. ”