Chiara Ferragni

I believe that if I wasn't born in this technological and 'social media' era, I would have found another way to express myself. ”

When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore. ”

The first thing that inspires me is my mood, but I take inspiration from a lot of things: a rock song, a romantic movie or a specific lifestyle, like 1960s London and, of course, Italian 'dolce vita!' ”

I don't follow other fashion blogs, but I do follow other fashionistas on Instagram. Many of them are my friends; it's really cool: they can inspire me, and they're also my friends. I also look for inspiration in the street; there are so many fashionable women walking around. ”

My intention was to create something that people loved to look at and they could find inspiration from, and that was it. ”

I used to share my everyday life on the first social media platforms, and I had a pretty big following. ”