Angela Ahrendts

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction. ”

Forget luxury; as a great company you have to keep evolving. ”

You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes. ”

We value feeling over knowing, because you can't prove something that hasn't been done before. ”

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa. ”

At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be. ”

Work has never really been work for me. It's been a natural extension of my life. ”

Trust your instincts and emotions. ”

To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand. ”

The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore. ”