Angela Ahrendts

People don't want to just make stuff. They want to make stuff with purpose. ”

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand. ”

I have learned to feel my way through life, personally and professionally. ”

My father smoked cigars his whole life, and my husband once in a while does. And when he does, it reminds me of my father. It's a heartwarming thing. ”

I don't believe that you are ever done. Is life ever going to stop and stand still? We have to move as fast as the world is moving. ”

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. ”

It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods. ”

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle. ”

I think that the larger and more complex the business gets, I have to listen twice as much as I speak. ”

Great design... you won't have a business today without great design. ”