Angela Ahrendts

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital. ”

Online, offline, it's gotta be the same. ”

It's no longer possible to think of the physical and digital as two different worlds. ”

Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to. ”

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language. ”

I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know? ”

In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person. ”

You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant. ”

I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families. ”

I work through teams. It's the only way I know how to work. ”