Ginni Rometty

No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices.

Never love something so much that you can't let go of it.

I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned?

I strongly believe that through dedication and perseverance, one can overcome adversity to achieve success. It is a privilege to accept membership in the Horatio Alger Association, an organization which promotes this principle.

Work on something that matters. Have courage.

Above and beyond, not only are we an innovation company, we are in service of our clients.

The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.

To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors.

I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift.

If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities.

If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old.

When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions.