Gillian Tans

Friction still exists in travel, and we are on a quest to go even further to make the entire experience - from planning to staying and beyond - even easier with technology.

For me, it's about taking things that do not take a lot of space. Don't take a lot of shoes. I tend to pack a lot of dresses, for instance, because they take up less space.

Booking.com has been very good at performance marketing. That's how we grew our business.

We are a bottom-up culture, and we need a communications platform that can facilitate that.

Understand tipping culture. Whereas Americans tip 15-20% when dining out, most European countries don't tip, as a service charge is typically included in the bill. Make sure you're not over-tipping by doing research before traveling.

The culture of Booking.com has been very good for me because it's a culture where you're allowed to fail. When you think about taking risks, if it's OK to fail, you actually do a lot more. And you learn a lot quicker.

If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer.

Booking.com is one of the biggest translation companies in the world.

One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality.

Employing women is good for business.

Both business and leisure travellers are enjoying unprecedented levels of choice.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.