Clara Shih

When startups succeed, they do so against all odds. In the beginning, you have nothing except for your own talents and resources. By definition, everyone else is bigger, further along, and more established than you. To win, you have to swim upstream early on - and that requires hard work and long hours. There are no shortcuts.

Social media isn't a one-way broadcast; it's a multiway opportunity for dialogue.

Social media teams can and do launch clever campaigns, but game-changing Social Business initiatives are typically driven by management teams.

Companies can't delegate social media to the new college grad and think they have it covered.

The whole point of social media is continuity and continual engagement.

Social media provides the modern-day version of mystery shopping and walking the halls.