Steve Brown

We had gone out on the road in 94 and 95 for a three month American tour, and we realised, as did our manager and booking agent at the time, that we have really exhausted it, and we can't make money at this anymore.

Too many people get lost in the game of having a good time and being naive about things.

Just tasking a team to be creative won't get you to be innovative. It's having a corporate climate that gives people the space to experiment and take risks. Only then can you truly sustain it.