Snoop Dogg

In the black culture, certain kids are given nicknames that they roll with forever; the nicknames outweigh their real names. I'm one of those scenarios.

I used to be focused on being the dopest rapper in the game, and then once that became what I was, I wanted something different, and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.

The most important decision I've made in business? The choices of people I have around me. When I first started I brought everybody with me, my homies from the neighborhood, criminals. I just said, 'Come on everybody, we made it.' Then I had to realize we didn't make it. I made it.

I love Benny Hill. He one of my favourites of aaall time. Like, the way Benny did it, he was just amazing. Just seeing how he put songs together and comedy and the timing and the sketches. He was way ahead of his time.

Well, hip-hop is what makes the world go around.

That's how we do it in the black community; we give back to the people who made us who we are. We never forget that.

I just change with the times. I really don't have a say in what's going on. Music was here before me.

Sometimes a loss is the best thing that can happen. It teaches you what you should have done next time.

The red carpet is a beautiful situation for people. I think everybody appreciates it and loves it and honors it. Nobody really acts a fool because they know this is a one-time thing.

What people don't understand is joining a gang ain't bad, it's cool, it's fine. When you in the hood, joining a gang it's cool because all your friends are in the gang, all your family's in the gang. We're not just killing people every night, we're just hanging out, having a good time.

Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going to record stores. But in America, it's all about digital. The game is breaking down. But, look at me, you need to know how to play the game the right way.

You've got to always go back in time if you want to move forward.