Scott Cook

A lot of companies have teams, but they are not really independent. They still have to get stuff approved by the boss. You have to change how and where decisions are made. If the hierarchy makes the decision, it will be based on politics.

Now we teach our leaders that it's your job to put in the systems that enable your people to run your experiments fast and cheap and to keep making them faster and cheaper. Yield as many of your decisions off to the experiment as possible.

Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain.

People pitch me all the time. But hopefully, you'll just go ahead and do it. We are trying to eliminate the need for pitches. I'd rather sit there and applaud. Customers buy products, not Powerpoint presentations.

We're still in the first minutes of the first day of the Internet revolution.

Even some of the greatest technology-led revolutions, or allegedly technology-led, really were only made possible because of trends already present.

We make it easy for anyone to get free resources. Anyone can launch an idea for five minutes. Anyone can comment on, add, and enhance the idea. Need a designer? We provide an entrepreneurial matching system without the bosses getting involved. And in terms of unstructured time, we have a permission for that.

Technology is similarly just a catalyst at times for fundamental forces already present.

In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There's a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it's really hard in the modern age to get any liftoff.