Peter Drucker

We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.

Management by objective works - if you know the objectives. Ninety percent of the time you don't.

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Today knowledge has power. It controls access to opportunity and advancement.

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.

Efficiency is doing things right; effectiveness is doing the right things.

My greatest strength as a consultant is to be ignorant and ask a few questions.

The most important thing in communication is hearing what isn't said.

Making good decisions is a crucial skill at every level.

The purpose of a business is to create a customer.