Nick Woodman

I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.

Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life.

When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.

If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

Surfing is such an incredible experience with a huge ego element.

People use GoPros to capture the experiences they are passionate about.

I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.