Marc Randolph

I don't know if there's a genetic marker for entrepreneurship. But if there is, it's most likely not a genius for planning. It's a propensity for action - and the ability to put failure behind you quickly. To stop being precious about your ideas.

People are always advised to follow your dreams, but in 'That Will Never Work' I show them how!

Risk taking in business is one thing. Risk taking in your personal safety is a different thing.

The most powerful step that anyone can take to turn their dreams into reality is a simple one. You just need to start.

When you're in a meeting and you pull out your paper notebook, people look at you and go, 'Oh, he's taking a note.' But if you're in a meeting and you pull out your iPad, they go, 'Oh, he's checking Facebook.'

Innovation is doing something in a different way, but it also has a subtext: When there's an established way, and that way is considered the best practice and how it's traditionally been done, innovation comes by and says 'Let's try a different approach.' It doesn't need to be big or company-wide - it could be a single thing.

That became the Netflix culture: radical honesty.

Companies make a big point of how their culture is all about 'bad news first,' but when it comes to people, they are suddenly scared to communicate bad news out of some mistaken feeling of politeness or political correctness.

I'm this big believer that culture is not what you say, it's what you do. Who cares about your PowerPoint and about what you've carved into your cornerstone? If it's not being modeled, it won't be readable.

Companies have centers of gravity. Where they are is part of their identity.

At Netflix, we realized that we weren't in business with the Toshibas and the Sonys of the world. We were in business with the guy sitting at home trying to find a DVD to watch. If we had the courage to focus on him, everyone - movie studios, electronics companies, Netflix itself - won.

When a company gets bigger, when it begins to bring on employees, it naturally goes through this tendency of wanting to control, of wanting to build process - essentially to say not every one of our customers or employees has great judgment.