Jochen Zeitz

Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way.

I just don't like to talk about the past.

I'm building Segera to promote a different way of doing tourism.

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe.

If we bring together the right people, communities can flourish and wildlife can survive alongside them.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.

I could have bought a pristine part of Tanzania. But I saw a beautiful mountain, game that could come back, and country that could be rich again.

The B Team can catalyse initiatives.

The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.

Being able to dedicate 100 per cent of my time to impacting more businesses without being operational, it just gives me a bigger platform.