Jeffrey Zeldman

On the traditional computer keyboard, I'm a super-fast touch typist. I mastered touch typing in high school.

Many thought it was a fool's errand - that the browser companies were never going to listen to us. Others argued that, 'Users don't care if you use Web standards.' Well, of course they don't. They just know that your site works better.

The less concerned with aesthetics and usability these friends and family members are, the more easily they navigate sites and applications I can't make head nor hair of. Like the ex-girlfriend who mastered Ebay.

A good designer has technical knowledge - don't treat her like someone who's there to decide whether something should be pink or orange.

For a long time, nobody had figured out Information Architecture, so we all just made stuff up.

I spent all day in front of a digital screen, but I'm about to curl up with a book.

The printed word will be around long after many of our digital creations are gone, either because books don't require monthly hosting, and blogs and websites do... or because the languages and platforms for which a particular digital creation was published will become obsolete.

I was a journalist, but I was starving. And I've written fiction, but I couldn't get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won't buy it.

When you die, nobody pays your hosting company, and your work disappears. Like that.

Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps.

When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads.

Thanks to budget shortfalls and format wars, our traditional media, literature, and arts are perishing faster than ever before. Nothing conceived by the human mind, except Heaven and nuclear winter, is eternal.