James Cash Penney

We get real results only in proportion to the real values we give.

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

The well-satisfied customer will bring the repeat sale that counts.

Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.

I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

Success cannot come from standstill men. Methods change and men must change with them.

Change is vital, improvement the logical form of change.

Clock watchers never seem to be having a good time.

I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.