James Cash Penney

I believe a man is better anchored who has a belief in the Supreme Being.

The disciplined are free.

There's no better friend to any merchant than a fair competitor.

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

Theory is splendid but until put into practice, it is valueless.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

No serious-minded man should have time for the mediocre in any phase of his living.

The art of effective listening is essential to clear communication, and clear communication is necessary to management success.

No business can succeed in any great degree without being properly organized.

The Golden Rule finds no limit of application in business.