All Quotes

Properly practiced creativity can make one ad do the work of ten. ”

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent. ”

Because an appeal makes logical sense is no guarantee that it will work. ”

Today's smartest advertising style is tomorrow's corn. ”

America's support for human rights and democracy is our noblest export to the world. ”

Our schools should get five years to get back to where they were in 1963. If they're still bad maybe we should declare educational bankruptcy, give the people their money and let them educate themselves and start their own schools. ”

Give yourself an even greater challenge than the one you are trying to master and you will develop the powers necessary to overcome the original difficulty. ”

The formation of character in young people is educationally a different task from and a prior task to, the discussion of the great, difficult ethical controversies of the day. ”

A kind and compassionate act is often its own reward. ”

All real education is the architecture of the soul. ”