All Quotes

Ignorance is an evil weed, which dictators may cultivate among their dupes, but which no democracy can afford among its citizens. ”

The object of government in peace and in war is not the glory of rulers or of races, but the happiness of common man. ”

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. ”

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. ”

In advertising not to be different is virtually suicidal. ”

In communications, familiarity breeds apathy. ”

Nobody counts the number of ads you run; they just remember the impression you make. ”

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. ”

Our job is to bring the dead facts to life. ”

Word of mouth is the best medium of all. ”