Antoine Arnault

Growing up, I'd always visit boutiques with my father on the weekends. ”

You have to embrace trends; it's crazy to think you can live above it. Like digital, like selling online, like social networks - if you fear them, they're going to eat you alive. ”

Italy has a special place in my heart. ”

Going from zero to five kids in two and a half years is the most wonderful thing in the world. ”

We need to focus on what we know to do best, and our domain is the highest quality in luxury products and spending the most attention on uncompromising quality, not on being technologically advanced. ”

Of course I have other passions... but my real investment obviously without a second thought is LVMH and what my father created. ”

Luxury is a difficult object to describe - it's been the object of hundreds of years of discussion. We definitely don't need it, but it's good for the soul. ”

I love Aston Martin. ”

One week a year, I go to Las Vegas with friends to play poker. We usually go to the Wynn. To play golf in the desert in the middle of the strip at the Wynn is one of the most surreal experiences you'll have. ”

Experience is going to be even more important than it used to be - people will want to live something when they are in our stores, otherwise they'll just buy on their phones. ”