Antoine Arnault

I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true. ”

The luxury industry is being radically reshaped by technology-driven innovation. ”

Being surrounded by creativity and talent is very enriching - not in terms of money but in terms of the soul and the spirit. ”

Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect. ”

It was clear that my father wanted us to work with him. I mean, it is a family company. ”

It was clear from very early on that I would work in the family company. There was not really ever another option or idea. ”

In many competitive worlds like luxury, things are done behind closed doors and with secrecy, so one day I had a eureka moment: for one weekend we show everything, full transparency, forget about business or commerce and showcase our work. ”

We were raised with real values about the importance of work and respect for the people. ”

Designers are not artists. They may have the talent of one, but if they want to work in that way they should paint or sculpt. ”

It's not a burden, you know? You're going to work in fashion, surrounded by creativity and beautiful people, beautiful objects... or work in banking. OK, I choose fashion. ”