My primary goal is always to tell a story that will resonate with people on a deeply emotional level.

In virtual reality, it's more about capturing and creating worlds that people are inhabiting. You really are a creator in the way the audience lives within the world that you are building.

Video games as a storytelling medium are, from a mathematical standpoint, a branching narrative. You start at one place, you can go in multiple different directions, and there's a multitude of different endings.

It's weird: you do a TED talk on something, and people think that you suddenly have a lot of answers around the topic.

I have a love/hate relationship with just about all technology in my life. My first typewriter in particular. I had a helluva time putting new ribbon on it.

Our attention spans have been reduced by the immediate gratification provided by smartphones and social media.

What new technology does is create new opportunities to do a job that customers want done.

We're used to the characteristics of social media - participation, connection, instant gratification - and when school doesn't offer the same, it's easy to tune out.