The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.

It's a terribly hard job to spend a billion dollars and get your money's worth.

I feel like I've been around for such a long time, as a writer and as an artist, that I need to sort of speak to the way that my perception of the world has sort of changed.

You have to be very poor and desperate, or very rich, or lucky, to live in Islington. We don't have the people in the middle, the people who serve the community.

I never in my wildest imagination dreamed that I would somehow become a sports commentator.