When you're a music celebrity, your fans are used to spending money on you. They go to your shows. They want to look like you. They want to be like you. You become part of their life.

I've always had an interest in the fashion side of pop culture.

With Martha Stewart, the power of the brand, the power of television, taught me that if you can marry all those ingredients - like you marry a great song with a great artist - and get the right television exposure, then you've got something that really is going to be sustainable. You can expand and blow up.