In America, they have this nauseating habit of calling the conductor 'maestro'. I always slightly gag when the cor anglais player goes, 'Maestro, can I discuss bar 19 with you?'

I want people to hear really exciting music played by the best, but in a context where they can clap when they want to, chase their toddlers, drink beer, take photos, get lost in the music and generally be themselves. And because a field has no rules, it's the perfect place to create unlikely combinations of musical genres.

Musical 'fusion' projects have earned themselves a bad name, but that's mainly because they often involve pop artists conscripting orchestras to play unimaginative backdrops to their acts. What's really exciting is when you spark off a dialogue between very different musical forces.

Music is about communication, and the chemistry between an audience and the orchestra is absolutely essential; the performance does not exist in a bubble.