It's always a challenge whenever you have to nurture more than one culture inside an organization. When I say culture, you have one group that will have one set of priorities, and another with another set. It creates a different cultural environment.

Things that we need to learn are the importance of establishing brand, establishing market presence. Technology-wise, it's things like ease of use, user interfaces; all of these things that tend to be less important in our other business segments are important things for us in the consumer market.